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Privacy policy

Last updated: 16 September 2026

Historic Hotels Belgium values the protection of your personal data and your privacy. This Privacy Policy explains which personal data we collect, why we process this data, how long we retain it, with whom we may share it, and what rights you have regarding your personal data.

We process personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR).

1. Who is responsible for your personal data?

The data controller responsible for the processing of personal data through this website is:

Historic Hotels Belgium
Oude Houtlei 46
9000 Ghent
Belgium
Email: reservations@historichotelsbelgium.com
Telephone: +32 9 225 00 00

Website: historichotelsbelgium.com

Historic Hotels Belgium includes several hotels and accommodations in Belgium. Depending on the accommodation you contact or with which you make a reservation, the relevant accommodation may also be involved in the processing of your personal data.

2. What personal data do we process?

Depending on how you use our website and services, we may process the following types of personal data:

  • first and last name;
  • address details;
  • email address;
  • telephone number;
  • arrival and departure dates;
  • information relating to your reservation and stay;
  • selected hotel, room and package;
  • number of guests and information about accompanying guests;
  • billing information;
  • payment and transaction information;
  • company information when making a business reservation;
  • information you provide through a contact, reservation or enquiry form;
  • preferences and special requests relating to your stay;
  • correspondence with Historic Hotels Belgium or one of our hotels;
  • IP address;
  • browser, device and technical information;
  • information about your use of our website;
  • cookie data and similar online identifiers.

We ask you not to provide sensitive personal data unless this is necessary in connection with your stay or the services requested. Where you voluntarily provide such information, we will only process it for the purpose for which it was provided and insofar as permitted by applicable law.

3. Why do we process your personal data?

We may process your personal data for the following purposes:

Reservations and your stay

When you book a room, package or other service, we process your personal data in order to:

  • register and manage your reservation;
  • prepare for your stay;
  • communicate with you regarding your reservation;
  • process payments and invoices;
  • provide the services you have requested;
  • handle questions, amendments and cancellations.

In this case, processing is necessary for the performance of a contract or to take steps at your request before entering into a contract.

Contact enquiries

When you contact us through a contact form, by email or by telephone, we use the information you provide to respond to your question or request.

Depending on the nature of your enquiry, we process this information on the basis of the performance of a contract, steps taken prior to entering into a contract, or our legitimate interest in responding to enquiries from existing and potential guests.

Business enquiries, groups, meetings and events

When you request information about corporate rates, group reservations, meetings or events, we process your personal data in order to handle your enquiry, prepare an offer or quotation, and communicate with you regarding your request.

Legal and administrative obligations

Certain personal data may be processed and retained because we are legally required to do so, for example in connection with accounting, taxation, invoicing or other legal obligations applicable to hotel operations.

Website operation and security

We may process technical information in order to:

  • ensure that our website functions correctly;
  • identify errors and technical problems;
  • prevent misuse, fraud and security incidents;
  • improve our website and services.

Where such processing is not strictly necessary, we will request your prior consent where required by law.

Analytics and improvement

With your consent, we may use cookies and similar technologies to understand how our website is used. For example, we may analyse which pages are visited and how visitors navigate through the website.

This information helps us improve our website, content, services and overall user experience.

4. Cookies

Our website may use cookies and similar technologies.

Functional and strictly necessary cookies may be placed without prior consent where they are necessary for the proper functioning of the website.

For non-essential cookies, such as analytics and marketing cookies, we request your prior consent where required by applicable law through our cookie banner.

You can use the cookie settings on our website to review your preferences and, where applicable, change or withdraw your consent.

Further information about the cookies we use, their providers, purposes and retention periods can be found in our separate Cookie Policy.

5. Who do we share your personal data with?

We do not sell your personal data.

In order to provide our services, we may share personal data with third parties that support our business operations, including:

  • website and hosting providers;
  • reservation and hotel management systems;
  • payment service providers;
  • IT and security providers;
  • email and communication services;
  • accounting and administrative service providers;
  • marketing and analytics providers, where the required consent has been obtained;
  • professional advisers;
  • competent government or regulatory authorities where we are legally required to provide information.

Where a third party processes personal data on our behalf, we put appropriate arrangements in place regarding the processing and protection of that personal data where required.

When you make a reservation through our website for one of the accommodations within Historic Hotels Belgium, the personal data required to process your reservation may be shared with the relevant accommodation.

6. Transfers outside the European Economic Area

Some of our service providers may process personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we ensure that there is an appropriate legal basis and that suitable safeguards are in place. This may include relying on an adequacy decision of the European Commission or using Standard Contractual Clauses approved by the European Commission.

7. How long do we retain your personal data?

We do not retain personal data for longer than necessary for the purposes for which it was collected, unless we are legally required to retain it for a longer period.

The exact retention period may vary depending on the type of information and the purpose for which it is processed.

When determining retention periods, we may take into account:

  • the duration of your reservation and stay;
  • the period during which questions or complaints relating to a stay may arise;
  • applicable statutory tax and accounting retention requirements;
  • other legal obligations;
  • the need to establish, exercise or defend legal claims.

When personal data is no longer required, it will be deleted or anonymised.

8. Security

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access, alteration, disclosure or other unlawful processing.

Although we take appropriate security measures, no digital system can guarantee absolute security.

9. Your rights

Under the GDPR, you have various rights regarding your personal data, depending on the circumstances.

You may have the right to request:

  • access to your personal data;
  • correction of inaccurate or incomplete personal data;
  • deletion of your personal data;
  • restriction of the processing of your personal data;
  • transfer of your personal data to you or another organisation;
  • objection to certain types of processing;
  • withdrawal of previously given consent.

Where processing is based on your consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You can submit a request by contacting:

reservations@historichotelsbelgium.com

To protect your privacy, we may ask you to verify your identity before we process your request.

10. Complaints

If you have any questions or concerns about how we process your personal data, we encourage you to contact us first at reservations@historichotelsbelgium.com.

You also have the right to lodge a complaint with the competent supervisory authority.

In Belgium, this is:

Data Protection Authority (DPA)
Rue de la Presse 35 / Drukpersstraat 35
1000 Brussels
Belgium

Further information is available from the Belgian Data Protection Authority.

11. Third-party websites

Our website may contain links to third-party websites and services, such as reservation platforms, social media platforms and other external service providers.

Historic Hotels Belgium is not responsible for how these external parties process personal data. We recommend reviewing the privacy policies of these third parties before providing them with personal information.

12. Children

Our website and services are not specifically directed at children.

Where personal data relating to minors is required in connection with a reservation or stay, we will only process such data insofar as necessary to provide our services or comply with applicable legal obligations.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example when our services, website or applicable legislation change.

The most recent version will always be published on this website. The date on which this Privacy Policy was last updated is shown at the top of this page.

14. Contact

If you have any questions about this Privacy Policy or the way we process your personal data, please contact us:

Historic Hotels Belgium
Oude Houtlei 46
9000 Ghent
Belgium

Email: reservations@historichotelsbelgium.com
Telephone: +32 9 225 00 00

© 2026 Historic Hotels Ghent. All rights reserved.